For the launch of the New Twingo we devised a 100% digital waiting program, with integrated solution and and identifying storytelling narrated through the voice of a talent able to communicate with the target on the Web. The project “Fun is back with #nuovatwingo” took form online on a dedicated web site and an engagement mechanic based on a fun-themed Photo-Contest with a final price and instant wins. The contents and mechanics on site were supported online by a social media management activity and Digital PR, which involved Digital Influencer, leading for the target, and network of professional information blogs.
