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Fun is back con #nuovaTwingo

Fun is back con #nuovaTwingo

The wait for the New Twingo becomes digital.

  • Renault

  • Automotive

For the launch of the New Twingo we devised a 100% digital waiting program, with integrated solution and and identifying storytelling narrated through the voice of a talent able to communicate with the target on the Web. The project “Fun is back with #nuovatwingo” took form online on a dedicated web site and an engagement mechanic based on a fun-themed Photo-Contest with a final price and instant wins. The contents and mechanics on site were supported online by a social media management activity and Digital PR, which involved Digital Influencer, leading for the target, and network of professional information blogs.

web Social Media management