Ballroom is the entertainment format devoted to music and arts, in occurrence of the Internationals BNL of Italy. In the 2014 edition, using our Event Management platform we oversaw more than 9.000 admission, thanks to NFC bracelet and digital pass linked to the reservations made online on the Social Extender site by the users. Fast and rapid admission characterised the Ballroom events. The solution gave the chance to host a Social Photo Booth during the event, with personalised photos immediately shared on social networks. With Ballroom, the Internationals BNL of Italy won the ATP World Tour 2014, in the «Best Fan Experience» category.