Technology is triumphant at the RUN5-Appia Run. NFC and digital pass for a digital acceleration.

  • Samsung Italia

  • Electronics

For the launch of the new Samsung Galaxy S5, the Korean company held in Rome the Run5, a marathon dedicated to athletes, sportsmen and sportswomen and families, which registered a 10.000 people participation. Through our Event Management solution we oversaw, in collaboration with Eventually, two days of event taking care of the registrations on the dedicated site and admissions control. Thanks to a dedicated app we associated each registered user to a NFC bracelet, allowing participants to interact inside the Village and be involved in social engagement activities.

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