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Pink is good

Pink is good

A pink frame in support of the fight against cancer. The word of mouth is digital.

  • Lines

  • Cosmetics and personal hygiene

“Pink is Good” is the project in which Lines sided with Fondazione Veronesi to increase the awareness of women, and many more, about the theme of breast cancer and its prevention. In collaboration with FMA Roma, we used the range of social networks to create a Brand Activation project that reached the main italian cities: a snapshot with the frame customised for Pink is Good, to be quickly shared on the own facebook profile, allowed the bystanders and visitors to support the cause online by involving, through an automatic nominations system, their friends to donate precious minutes to research. The solution permitted the amplification of the initiative range, reaching thousands of people.

mobile social media management