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More rooms, more passion

More rooms, more passion

More space for digital engagement with the Fiat 500L tour: NFC, games and Social Photo Booth.

  • FIAT

  • Automotive

For the promotion tour of the FIAT 500L we devised, in collaboration with FMA Roma, a Brand Activation solution based on NFC technology, gaming experiences and Social Photo Booth. The interaction of mobile devices with NFC tag, directly applied on the cars, gave birth to digital games, internally developed by the team, with the 500Living as protagonist: the tetris, a Drag&Drop game and a quiz related to the features of the new FIAT vehicle. We created a Photo Booth inside the car, using a camera connected to a mobile device, thus allowing the clients to take a picture of themselves and play with their image, subsequently sharing it on the social networks, amplifying the reach of the initiative.

mobile social media management System Integration