Expo Yourself

Expo Yourself

A simple selfie to visit the pavilions of EXPO 2015, in first preview. With a virtual dance.

  • EXPO Milano 2015

  • Fair Exhibition

For the promotion of Expo Milano 2015 we used a Brand Activation activity structured through a responsive web application that allowed users to become protagonists of a personalised video. Using a face-detection system, advanced processing of images and video production the users were able to shot a selfie and take the aspect of a dancer, virtually going wild among the pavilions of Expo Milano 2015. The videos were shared in real time on the users’ profiles, thus generating a viral effect useful to augment the reach of the initiative.

web social media management