Did you know? Direct marketing is not just newsletter and mailing list.
The Web revolutionised the relation between producers and consumers: thanks to new innovative tools, each company can speak to the single customer, with precise and customised messages. By using the potentialities offered by technology, we support companies in the establishment of direct rapport and long-term relationships with their own target.
We allow different realities to reach their customers with the use of one-to-one marketing projects: we observe and analyse the reference audience, we plan the strategy and choose the best channel to spread the communications, we analyse and control the target behaviours and reactions. We employ creativity and persuasive copywriting techniques to invent efficient online messages, shaped on people.
We generate qualified traffic directed to the brand with diversified strategies: we manage DEM campaigns in a centralised way, newsletter and digital coupon are integrated with the administrative and CRM systems of the client. We take advantage of our technological Know-How to elaborate customised proximity marketing solutions, aimed to direct information and promotion on the user’s smartphone, in the right moment and place.
Through specific tools we constantly monitor the engagement of users and the redemption of our digital direct marketing strategies: on time and measurable reports such as the number of clicks, the sent messages, the opened mails and the Call To Action most clicked by the users grants us a proper mean to evaluate the results of our campaign, and optimise their performances.